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Nearly everything created via expressions and scripts can also be manually created with keyframes. You can always take on expressions and scripting later.
Take Advantage of Effects Presets In the Effects and Presets panel, there are a bunch of great presets for text animation, backgrounds, and more. A seasoned motion graphics artist would probably steer clear of these, but as a beginner, these presets are your best friend. Create a text layer and go through every text animation preset on the list — one by one.
Start tinkering with the preset settings and see what happens. You can learn a great deal from these presets. After you have a basic working knowledge of After Effects, search for an animated video you really like.
Download the video and start analyzing it frame by frame. Make it your job to recreate this exact animation in After Effects.
As a beginner, it may take you four days to recreate it using simple techniques and basic effects. But the goal is to sharpen your problem solving skills and experience creating beautiful design. Google Everything Tutorials are great for learning how to produce a finished product. There are multiple styles of text animation presets that can be easily applied to a text layer.
The Animate In category is the easiest to explore first. At first glance, it doesn't seem like there's a way to preview what a preset looks like in AE. But there is! Open any category of preset in Bridge and single click the still frames to load a tiny preview of what the preset looks like in motion.
When you find a preset you like it, flip back to AE and drag and drop it from the Effects and Presets panel onto your text layer of choice. For bonus flair, you can of course animate any other elements, such as a logo you want to appear with your lower third.
AE also offers many transition presets that work well with logos. You can check them out in the Animation Presets folder. Now that you have your animated text, this is historically where we would go back to Premiere and import the comp. But if we did, we would not have the ability to edit the text. At this point you can leave AE.
Either way, return to your Premiere project and import the AE project file. Premiere will display a list of any compositions that have been marked as a template from said project file.
Premiere treats it just like any video file, with one cool exception - you can edit the text! Select the Dynamic Link clip and duplicate it as many times as you might need it. The most obvious situation being for a reusable lower third.
One at a time, double click the dynamic link clips to load them into the Source Monitor and go directly to the Effect Controls panel. If all goes well, you should see editable text boxes reflecting your text layers from AE! Adjust text as necessary. Drag and drop into your sequence as necessary.